This year alone, as many as 330 million smartphones and 42 million tablets will be sold worldwide, most of which will have interactive touch screens.
Onswipe gives publishers a way to make their Web sites more touch-friendly.OnSwipe, a new start-up based in New York, is hoping that publishers will want a way to make their Web sites more touch-friendly and attractive on those devices. Its service is designed to be easy for any publisher to start using within a few minutes, and is compatible with any device that has a touch screen.
“IPhone apps present a beautiful, fluid and fast experience,” said Jason Baptiste, co-founder and chief executive of OnSwipe. “What if you could create the same experience, on the Web, in HTML5?”
Mr. Baptiste officially unveiled the service Thursday morning at an event held in New York by TechStars, a well-known technology incubator that has in the past focused on working with entrepreneurs. OnSwipe is one of the dozen start-ups in the incubator’s inaugural class in New York. The DemoDay event on Thursday was the end of the thirteen-week incubation period and gave the start-ups a chance to present their products before a large group of peers and venture capitalists.
OnSwipe has already attracted the attention of investors: In January, the company raised $1 million in a seed round of financing from several noted venture capital firms, including Spark Capital, Betaworks and Eniac Ventures.
Mr. Baptiste said the company was in the process of raising a Series A round, which is likely to be closed by the summer. OnSwipe plans to make money from its service with a built-in advertising platform.
OnSwipe is also equipped with a social discovery tool that can make recommendations for articles to read and Web sites to visit. The tool is powered by Bit.ly, a link-shortening tool developed by Betaworks, one of the company’s investors.
Onswipe gives publishers a way to make their Web sites more touch-friendly.“IPhone apps present a beautiful, fluid and fast experience,” said Jason Baptiste, co-founder and chief executive of OnSwipe. “What if you could create the same experience, on the Web, in HTML5?”
Mr. Baptiste officially unveiled the service Thursday morning at an event held in New York by TechStars, a well-known technology incubator that has in the past focused on working with entrepreneurs. OnSwipe is one of the dozen start-ups in the incubator’s inaugural class in New York. The DemoDay event on Thursday was the end of the thirteen-week incubation period and gave the start-ups a chance to present their products before a large group of peers and venture capitalists.
OnSwipe has already attracted the attention of investors: In January, the company raised $1 million in a seed round of financing from several noted venture capital firms, including Spark Capital, Betaworks and Eniac Ventures.
Mr. Baptiste said the company was in the process of raising a Series A round, which is likely to be closed by the summer. OnSwipe plans to make money from its service with a built-in advertising platform.
OnSwipe is also equipped with a social discovery tool that can make recommendations for articles to read and Web sites to visit. The tool is powered by Bit.ly, a link-shortening tool developed by Betaworks, one of the company’s investors.
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